Citizen journalism, blogging, forums and more has overwhelmed the traditional media in the 21st century.
According to the reading in Chapter 4 - Citizen Journalism & Audience-Generated Content, it is understood that blogging is not journalism. So, what really is journalism?
Journalism is a professional discipline which requires extensive amount of research and prudence in its execution. Journalists are required to remove, proof-read, edit, eliminate, package and disseminate news and information objectively while blogging is the exact opposite. Bloggers are not required to follow journalistic values and blogging are usually self- opinionated ramblings, which are often incoherent and prejudiced with little regard for accurateness or balance.
Despite its subjective nature, blogs are becoming a form of mainstream media. Caroline McCarthy, journalist of CNet.com pointed out that Web giant, Google launched a virtual fashion portal, Boutique.com and, together with fashion personalities, the IT Company brought on board fashion bloggers to curate the fashion scene (CNet.com,2010).
It is noted that Boutiques.com allows both bloggers and enlisted fashion celebs to construct and form "boutiques" of merchandises for consumption. Aside from inviting traditional media journalists, Google acknowledge the influence of high-profile style bloggers. Google has also addressed the desires of the large number of virtual fashion hopefuls who are interested to go public with their fashion style, producing their own content through blogging.
No doubt, the inception of fashion bloggers alongside the ‘traditional’ superstars has demonstrated how great this innovative class of public personality has come forth. Google has proven that braided journalism, the intertwining of traditional journalism and citizen journalism can come together as one.
So, is braided journalism the new future?
References
McCarthy, C. (2010). Google launches Boutiques.com. Viewed on 28 May 2010. <http://news.cnet.com/>.