Alternative media, a distinctive and liberated platform, which has emerged evidently over the past decade and has brought forth a new dimension of change, in comparison to the conventional mainstream print publications in our society today.
With the increase of alternative media i.e. citizen journalism and social media platforms, print publications is said to have reach a decline. Singapore’s mainstream print publications which includes The Straits Times, Lian He Zao Bao and many more, is solely owned by the government. Such print publications report news with an objective and it follows strict guidelines.
Coyer, Dowmunt & Fountain (2007) acknowledged that alternative media, which is facilitated and assisted by the advancements of the cyberspace and Internet technologies, has permitted more people to come into contact with the various kinds of media resistance as planners, consumers and producers. These participants of the alternative media are members of the community, who have access to the news and information, whenever they want to access it.
Social media platforms and citizen journalism are examples of alternative communication created by advocates who are has a different point of view. Such media platforms are ambiguous and, do not have a specific set of rules. Instead there is a freedom of style whereby producers are able to express themselves freely.
Classified as a part of the civil society, which grants access to different people of different status in the community by allowing them to make their own news and be heard, away from the government body. In this case, anyone can be a journalist on the alternative media platform! No doubt, participation is more effectual in such platforms as it involves interaction amongst people.
In contrast to the mainstream media, alternative media has proven to be more effective and successful in organizing deeper forms of participation amongst the community, whether they are connected or disconnected from the media (Olga, Bart & Nico, 2007).
Alongside the rise of the secondary media platforms, creators of the citizen journalism site gives citizens who are interested and wants to be involved a chance to contribute by writing or criticizing on stories or news that the local publishing media does not pick up. For instance, two locally famous citizen journalism site found on the Internet will be Citizen Journalism.sg and the Singapore News Alternative. Both news sites are created to serve the community as information sharing portals whereby people, interested in the local news media, are able to post their articles and commentaries and interact freely.
With the emergence of blog sites and forums through the Internet medium, blogging has become the famous form of interactive alternative, which allows participation from both the producer, who is the owner of the blog site, and the consume, who are the readers and commentators that visits the blog site.
Olga, B. G., Bart, C., & Nico, C. (2007). Understanding Alternative Media. Open University Press, Maidenhead, London.
Hi, Josephine :) yale here haha I think you explained well and it is very concise to understand about this week's reading.
ReplyDeleteI want to ask you, with the increase of alternative media, print publications is declined now, right? why do you think people want to move onto alternative media?
Hello Jo! What do you think of the freedom of style that is brought about by the new media? Do you think that it results in journalism being less professional than before? And do you think our present alternative media is gonna overtake the popularity of our mainstream media anytime soon?
ReplyDeleteHi Yale, thank you for your comment. I feel that, generally, people want to be heard and, alternative media grants access to different people of different status in the community by allowing them to make their own news and be heard, away from the government body.
ReplyDeleteHi Joleen, thank you for your comment.
ReplyDeleteLet's take citizen journalism as an example.
Despite the rise of citizen journalism, it does not take away the professional stint as these articles have to go through screening before it is published.
Basically, citizen journalism covers an in depth portion of a local area in comparison with other websites, is a portal where individuals report news and information just like what a professional journalist and reporter does. Producers of the citizen journalism site gives citizens who are interested and wants to be involved a chance to contribute by writing or critiquing on stories or news that the local publishing media does not pick up.
Hence, I feel that alternative media is considered as a complement for the mainstream media instead of overtaking it.
HELLO JO!
ReplyDeleteHere to disturb you! :D
But more to comment on your post! I do agree with you that traditional media has to step up to gain advantage over alternative media. However I do think that if traditional media engages alternative media platforms, something good can work out too!
Its not always a competing thing between the two and can be thought of as a complementing process.
Food for thought~
- ZR